MAX&CO. TELLS A STORY

VOLUME 2: ETERNA PRIMAVERA

Experience Eterna Primavera with MAX&Co.!

Imagine the intense perfume of flowers, the colours of the sunset, and the desire to wear good vibes – and now bring them to life with the activities we have in store for you.
Eterna Primavera is a state of mind: happiness in abundance and tranquillity all around!
Worries? A distant memory.

The MAX&Co. calendar is once again packed with exciting events, so make a note!

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MAX&CO. turns up the volume. Put the power of words in the spotlight

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Starting in March, connect with the ideas of fashion-loving talents and get inspired by the latest trends! The vibes will be fresh and engaging, sparking conversations that will give voice to new ideas.
Each talk will be a unique experience, echoing with the spirit of Eterna Primavera and the new 2025 collection.

Discover all the cities below...

TALK IN STORE

Sign up to participate in the MAX&Co. talks in your nearest city, and discover all the latest from the Spring-Summer collection!


13 March - Madrid C. Serrano, 18;
14 March - Barcelona Pg. de Gràcia, 47;
20 March - Rome Via Condotti, 46;
21 March - Milan corner of Corso Vittorio Emanuele and Pzza. Liberty, 4;
27 March - Vienna Kärntner Str. 47;
28 March - Munich Theatinerstraße 30;

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MAX&CO. has spread ETERNA PRIMAVERA throughout the city. 

This year we're creating connections with partners to offer special experiences to special customers... 

Seek and you shall find.
See below!

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FESTIVAL ETERNA PRIMAVERA IN STORE

You never forget your first festival and we’ll make sure this one is unforgettable!

Still don’t get it?

• If luck is on your side, you’ll win exclusive prizes... (including gift cards but keep it on the down low!)
• Treat your taste buds to an explosion of flavour in a cup of gelato
• Go for that tattoo you’ve always wanted but never dared to get... it’s only temporary after all
• Create unforgettable memories with a Polaroid shot immersed in the Festival

Want to find your nearest store? Here’s the full list:

On 9 May we’re in: Rome, Barcelona, Dusseldorf, Bologna, Marcianise and Milan XX Marzo;
On 15 May we’re in Trento;
On 16 May we’re in: Milan, Munich, Turin, Reggio Emilia and Lucca
On 23 May we’re in Bari and Madrid
On 24 May we’re in Vienna.

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