Ease, edge and elegance come together as wear-everywhere denim is upgraded for now with a newly elevated spin. Textured, floral jacquards and sophisticated silhouettes – belted shirt dresses and fit-and-flare midi skirts – invest denim’s pragmatism with a modern polish.
Summer weather isn’t always sunshine and clear skies, so lightweight layers are an essential investment. Voluminous parkas in super-light, technical fabrics are a pleasingly practical solution to drizzly days; throw them on to give any look a sporty spin. The classic trench is updated for now in floral embroidery while the technical coat is reversible with a polka dot print.
After a turbulent few months, this season the MAX&Co. design team felt it was vital to embrace a positive mindset. Find this happy, confident attitude emblazoned on SS21’s slogan tees, which exude an optimistic spirit.
Sharp tailoring is reinvigorated with a new vibrancy and laidback spirit for SS21, available in jacquard, jersey, linen and slinky viscose. Colours run the gamut from bright (hot pink) to classic (navy and pristine white), with statement prints – including bold botanicals and a light summer check, a fresh take on traditional masculine suiting – also starring.